S/S 2013

JUSTIN BIEBER - THE KEY

Fragrance

FOR JUSTIN'S THIRD FRAGRANCE HE WANTED A MORE MATURE MINIMALIST APPROACH. THE BOTTLE HAS A RECTANGULAR FACING THAT USES A SERIES OF BEVELS TO GIVE AN OPTICAL ILLUSION OF A SLENDER TAPER. THE KEY HANGS FROM AN INSET POLISHED GOLD PLAQUE THAT IS FRAMED BY THE SIMPLE WHITE BOTTLE