S/S 2019
LA MER - THE CONCENTRATE
Packaging
MCGREGOR & MCGREGOR WAS APPROACHED BY LA MER TO REIMAGINE THE PACKAGING OF ITS MOST LUXURIOUS SERUM 'THE CONCENTRATE'. THE WAND TIP IS INSPIRED BY KELP FORMS AND THE FLUID MOVEMENT OF WATER WHILE THE VESSEL GETS A LIFT TO THE CLASSIC SILHOUETTE.